Storytelling Student Experience Lead Generation Campaign
Leveraging students’ voice to drive leads, schedule campus tours, and applications.
Campaign Description
In alignment with academic timelines, I run strategically planned lead generation campaigns each year, launched from late summer to late fall and then resumed in the Spring. The primary objective of this initiative is to cultivate interest in Central Florida's Catholic schools through various engagements such as filling inquiry forms, scheduling campus tours, or submitting online applications.
Recognizing the power of visual storytelling in today's digital landscape, the campaign harnesses student narratives to showcase the unique appeal of each school. By leveraging authentic student voices, the campaign effectively conveys why students cherish their school experience and what sets it apart.
Prospective parents are seamlessly guided to specific school pages nested within a county/location branded website, where they can explore comprehensive details about each institution. This tailored marketing approach is underpinned by a keen understanding of consumer behavior, notably the strong correlation between home location and school selection. As parents often seek educational options in proximity to their residence, the campaign strategically targets online searches such as "schools near me" or "schools in (city)" to enhance visibility and attract potential enrollees organically.
Campaign Results
The campaigns consistently deliver impressive results, producing an average of 40-50 leads each month per region. These campaigns are tailored to cater to various needs, from scheduling a tour to requesting a callback, and efficiently capture leads directly on the branded websites. Leveraging the power of social media platforms like Facebook and Instagram, as well as strategic placements on Google search, the campaigns maximize exposure and engagement.
By customizing search parameters to target specific regional locations of schools and parents with children aged 3-18, the outreach is optimized for success. Despite our schools being faith-based institutions, the decision not to use faith as a search criterion expands our reach significantly, emphasizing inclusivity as all schools welcome students of various faith backgrounds.
