Campaign Summary

While working with RMB Marketing, a tailored campaign was meticulously designed to attract prospective college-bound students to Russell Sage College that focused on the geographical proximity of the two campus locations in Troy and Albany, NY.

By honing in on targeting students and their parents residing within a 50-mile radius of the campuses, the campaign aimed to captivate the attention of the specific demographic most likely to consider attending Russell Sage College. This targeted selection ensured that the outreach efforts were precise and effective, fostering genuine interest among the intended audience.

The campaign duration, spanning from May through September, was strategically chosen to coincide with a crucial period for college decision-making among students and parents. By engaging with the audience during this timeframe, the campaign maximized its impact, capitalizing on the timing when individuals are actively exploring their higher education options. The comprehensive promotional activities employed during these months were strategically aligned with the audience's decision-making process, maximizing the chances of attracting potential students to consider Russell Sage College as their academic destination.

Campaign Specifics

All ads pointed to a specific lead generation landing page were prospective students and parents were presented with key information about the college and highlighted the unique experience that RS could offer.

In a strategic effort to engage both parents and their children, our campaign employed a diverse range of tactics aimed at capturing their attention effectively. Leveraging the power of technology, the campaign incorporated Digital Native Ad Display with precise keyword and behavioral targeting. This approach ensured that our message reached the intended audience at the right moment, increasing relevance and engagement.

Furthermore, we implemented geo-fencing and geo-retargeting techniques to enhance the campaign's geographical precision, allowing us to connect with families in specific locations where they are most active. Complementing this, Household IP digital ads were directed towards a contact list of 52,000 individuals provided by the college, enabling us to establish a direct line of communication with a substantial number of potential prospects.

Additionally, the campaign utilized the pervasive influence of Social Media Advertising across platforms such as Facebook and Instagram. By capitalizing on the extensive reach and targeting capabilities of these platforms, we were able to create a tailored approach that resonated with both parents and children, fostering meaningful connections and driving results.

Through this comprehensive blend of tactics, the campaign effectively reached and engaged its target audience, demonstrating a nuanced understanding of their preferences and behaviors to deliver impactful results.

Digital Ad Creative

Lead Generating Landing Page

Campaign Results

In the span of 5 months, our campaign achieved significant success. We delivered over 600,000 impressions, driving high engagement with over 1,400 clicks to the landing page. These numbers not only reflect a strong interest in our content but also indicate effective targeting and messaging strategies.

Most notably, the campaign generated tangible results for our client, as the college received a total of 394 leads. This outcome underscores the campaign's effectiveness in not just attracting attention but also converting that interest into valuable prospects for the college.